Department of War: What’s in a name?
With the soon-to-be renamed Department of War on everyone's minds, we're taking a step back to think about how we communicate value in the national security ecosystem.
Department of War.
It has a ring to it, doesn’t it? This new-name-that’s-not-so-new is causing a buzz, but if we take politics out of it, the change is forcing a lot of us to consider deeper questions about meaning an ethos.
OK, we won’t go that deep. But maybe a better way of saying it is names matter because they communicate something.
Values.
Purpose.
Vision.
Does the way you communicate to your audience match these things that actually matter to you. For many of us who work in defense and national security, there is an inherent level of guardedness that comes with engaging in an open forum. Part of that has to do with political/organizational sensitivities, but a huge part has to do with the fact that what we say is on display for anyone and everyone to see.
Is the way you talk to a colleague at the happy hour after the industry event different than how you post online?
Probably.
And perhaps they should be. But I’d argue the closer we can get those two things to looking alike, the better we can leverage networking and engagement to actually get something done.
That’s what we’re solving with Mission Cultivate.
We’ve distilled the audience down to only defense (war?) and national security professionals. No noise. No wondering if the person on the account is who they say. Just real people having real conversations.
With communities in MC, you can present your ideas knowing you are among colleagues. You can champion a cause, advocate change, and argue for a better future.
If you had more freedom to speak candidly, would you?
It’s worth considering what’s in a name.
Welcome to MC.
Come find the others!