"Fire Drills" are all about removing the major barriers to growth. Business owners usually have a list of "I need this done asap" items. Let's put out those fires so we can focus on what matters. Growth.
It's Marketing. It's Finance. It's a Growth Model.
It's a Movement.
Small businesses are the backbone of America. They employ the majority of the population and their revenue is more beneficial to our communities. If that's the case, why don’t we do a better job of challenging big business?
The easy answer is “convenience”, but the real answer is that we’re set up to fail. We live in a society that lends itself to big business. This presents an opportunity to shift the paradigm.
We believe in making an unfair playing field, fair again. We believe we can build strong communities ourselves, because the government isn’t going to do it for us.
This is our mission.
This is our battle cry.
Let’s band together and build together.
We live in a world where the best and brightest minds dedicate their lives to making big businesses bigger. These businesses have all the resources they need. Their annual marketing budgets are 7-8 digits. They have brick and mortar locations in every major area. They get super bowl commercials and A-list celebrity endorsements. The menu at McDonald's shows 9 cups of coffee in the morning because they have data to prove that that sells more coffee!
It's not fair, really.